VII. ADVERTISING AND PROMOTION

MARLBORO 1994 HISPANIC MEDIA RECOMMENDATION
MAY 3, 1994
[94_hispanic_plan.PDF]

CIGARETTE ADVERTISING AND "TARGETING"
[about_ads_4_minorities.PDF]

FIESTA DE LAS FLORES
[fiesta_de_flores.PDF]

Official Memorandum State of Texas Office of the Governor
[gov_tejano.PDF]

PHILIP MORRIS CURRENT BUSINESS SITUATION (1988)
[brand_performance_88.PDF]

MARLBORO HISPANIC CONSUMERS
[hispanics&marlboro.PDF]

SUMMARIZATION OF THE "1992 TEJANO THURSDAYS" CONCERT SERIES TO BENEFIT THE DELMIRO GARCIA SCHOLARSHIP FOUNDATION
[hispanic_promo.PDF]

1992-93 HOOP MAGAZINE/NBA MULTI-SPORT, YEAR-ROUND MEDIA/MERCANDISING PROGRAM FOR PHILIP MORRS
[hoop_promo.PDF]

The State of Texas House of Representatives
[house_tejano.PDF]

Marketing Areas Houston Jazz Festival
[jazz_festivals_TX.PDF]

Lubbock/Amarillo Market
[lubbock_market.PDF]

Marlboro Adventure Team Plan
[marlboro_team_plan.PDF]

PM USA "Leo Burnett: Why Are Hispanics Important to PM?"
[marlboro_promo.PDF]

U.S. HISPANIC COMMUNITY NEWSPAPERS
[media_review2.PDF]

MARLBORO MUSIC FESTIVAL HOUSTON, TEXAS JULY 1990
[music_festival.PDF]

PM Minority Advertsing Changes 3/24/93
[PM_Ethnic_Marketing.PDF]

PM Texas Marketing Conditions (Region 5)
[PM_Texas_Marketing.PDF]

PM Tejano Thursdays Concert Series, 2/28/92
[PM_tejano_promo.PDF]

PM Country Music and Tejano Music Research
[PM_tejano_research.PDF]

Marlboro Hispanic Promotions 1988 Marketing Plan
[PM_soccer_plans.PDF]

PM Spanish Media Ads, First Quarter, 1990
[PM_Spanish_Ads.PDF]

THE WHITE HOUSE
[pres_tejano.PDF]

Philip Morris Miller Lite Tejano Concert
[street_scene.PDF]

VIRGINIA SLIMSHOP/PM USA
[vir_slims_in_cosmo.PDF]

A PROPOSAL FOR PUBLIC RELATIONS AND SPECIAL EVENTS TO PROMOTE THE VIRGINIA SLIMS OF HOUSTON TENNIS TOURNAMENT APRIL 13-19,1992
[vslims_houston.PDF]

THE VIRGINIA SLIMS LEGENDS TOUR HOUSTON MAY 18-19
[v_slims_overview.PDF]