VIII. YOUTH MARKETING

Youth.1: YOUTH ACCESS SPEECH -- JACK DILLARD
[youth_accesss_speech.PDF]

Youth.2: BEGINNING FEMALE SMOKER SHARES BY BRAND FAMILY
[beg_smoker_female.PDF]

Youth.3: BEGINNING MALE SMOKER SHARES BY BRAND FAMILY
[beg_smoker_male.PDF]

Youth.4: THE CHALLENGE OF STAYING YOUNGER THAN WE ARE
[fountain_of_youth.PDF]

Youth.5: NFP PREFERENCE SHARE DATA - "YOUTH" MARKET
[NFO_preference_share_youth.PDF]

Youth.6: SPECTATOR PROFILES - MAJOR PROFESSIONAL SPORTS
[1]

Youth.7: THE DECLINE OF MARLBORO RED
[youth/red_decline.PDF]

Youth.8: TOBACCO TURF WARS
[youth/tx_history.PDF]

IX. CONCLUSIONS

Conclusion.1: SUMMARY OF DEPOSITION OF GEOFFREY C. BIBLE, CEO AND CHAIRMAN OF THE BOARD OF PHILIP MORRIS COMPANIES, AUGUST 21, 1997
[bible_deposition.PDF]